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Physicians Mutual
Project type
Web Design, UX/UI Design
Date
2026
The goal was to support a wide range of web content across the Physicians Mutual site while maintaining a consistent, trustworthy experience. I developed a flexible system of page layouts and components that can scale across different content types without drifting from the brand. Each layout emphasizes clear hierarchy and approachable visuals to help simplify complex information, recognizing that insurance content can often feel overwhelming. Illustration and color are used strategically to add warmth and approachability while still preserving a professional tone.
https://www.physiciansmutual.com/web/life/life-help-center
https://www.physiciansmutual.com/web/life/final-wishes
https://www.physiciansmutual.com/web/dental/dental-help-center
https://www.physiciansmutual.com/web/glossary
