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Symphony Pointe
Project type
Logo, Branding
Date
2022
The brand identity and web presence for Symphony Pointe, a new luxury age-in-place community by Agemark, were developed to reflect its soft, resort-style atmosphere. The goal was to create a cohesive and elevated visual system that felt both welcoming and refined. The wordmark began with a brush script direction and was further customized with extended tails to echo the movement of a conductor’s wand. Paired with Railway as a secondary typeface, the final result balances elegance with clarity while aligning with the broader Agemark brand and establishing a distinct identity for the property.
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