Agency Sales Incentive Trip 2025

To build excitement around the annual sales incentive trip, the logo was designed to capture the energy and atmosphere of the Dominican Republic while motivating agents to earn the experience. The concept centers on a hummingbird, a symbol native to the region and associated with energy and good fortune, creating a natural connection to the destination without feeling overly literal. A sunset-inspired color palette and circular composition with radiating shapes evoke both the sun and a sense of movement, reinforcing the feeling of warmth and momentum. Clean hierarchy keeps the mark legible across applications while allowing the visual elements to carry a sense of vibrancy and escape.