McGill 30th Anniversary

This anniversary logo for McGill Brothers Inc. was designed to feel clean, timeless, and highly versatile across promotional materials. Centered around the “30,” the mark uses a badge-style composition to give it a sense of significance and longevity, reinforcing the milestone in a way that feels both celebratory and established. The linework and circular structure create a sense of balance and craftsmanship, while the gold-on-dark palette adds a premium, classic tone that stands out well on items like hats and apparel. Subtle detailing, like the horizontal lines and structured typography, brings depth without overcomplicating the design, resulting in a mark that feels straightforward, polished, and built to last.