Symphony Pointe

Agemark was developing Symphony Pointe, a luxury age-in-place community at 192nd & Pacific in Omaha, and needed a full brand presence to match its resort-style positioning. I created the logo, identity, initial marketing materials, and a landing page to introduce the community and generate interest ahead of construction. The mark reflects the soft, elevated tone of the space, starting from a brush script foundation that was customized with extended strokes to echo the movement of a conductor’s wand, paired with Railway as a secondary typeface for balance and consistency across Agemark properties. That visual language carries into the first promotional brochure, a trifold printed on heavy stock with a restrained, grid-based layout, generous white space, and a mix of hand-drawn patterns and warm, inviting photography to give a sense of what’s coming without overselling. The landing page builds on the same system, following the broader Agemark structure while leaning more refined and sophisticated, creating a clear, cohesive first impression that aligns with both the brand and its sister communities.

https://symphonypointe.com/