Agency Sales Incentive Trip 2025

To build excitement around the annual sales incentive trip to the Dominican Republic, a cohesive visual system was created to capture the destination’s energy while encouraging agent participation. The logo centers on a hummingbird, a symbol native to the region and associated with energy and good fortune, offering a natural connection without feeling overly literal. A sunset-inspired palette and circular composition with radiating shapes evoke warmth and movement, setting the tone for the broader campaign. That system extends across promotional materials through immersive design elements, including arch shapes that frame content and guide the viewer, vibrant tropical color, layered textures, and refined patterns that balance energy with structure. The experience carries through to a welcome book designed for arriving agents, where portal-style frames, destination photography, and bold graphics create a sense of place and progression. The hummingbird motif ties everything together, while thoughtful pacing and layered details elevate the piece from a simple guide to something more memorable and keepsake-worthy.